Legal briefings from the world's leading law firms
Advertising and Marketing
Found 38 legal briefings
Brands - a company's most valuable asset
Brands serve a variety of functions including identifying origin and serving as a stamp of quality. This briefing outlines how these valuable intangible assets and other forms of intellectual property can perform various other functions which are financially beneficial to the brand proprietor.
Law Firm: ENS (Edward Nathan Sonnenbergs) | Published: 18 November 2011 | Practice Area: Advertising and Marketing
Rating: 
3 people found this useful
One step closer to a new US advertising rule
The path to a new FINRA rule governing communications with the public moved closer to completion on 31 Oct 2011, when FINRA filed with the SEC a response to public comments. This briefing outline FINRA's revisions to the proposed rule and the next steps the fledging law needs to take.
Law Firm: Bingham McCutchen | Published: 16 November 2011 | Practice Area: Advertising and Marketing
TMT update - LinkedIn's listing, cloud music solutions and Ofcom’s penalty guidelines
This technology, media and telecoms update includes the latest legal and commercial developments, including the Government's revised proposals for the Patent Box, social networking site LinkedIn's New York listing, and Amazon, Google and Apple's new cloud music solutions.
Law Firm: Eversheds | Published: 20 July 2011 | Practice Area: E-Commerce
Rating: 1 person found this useful
B4 u txt: will your text message ads lead to a class action lawsuit?
Companies nationwide are facing litigation over the use of text messages as part of their advertising campaigns. As text messaging spreads, DLA Piper looks at the statutory framework that governs advertising through text messages.
Law Firm: DLA Piper | Published: 02 May 2011 | Practice Area: Advertising and Marketing
Rating: 2 people found this useful
The future of small law firms - jeopardy or opportunity?
This report, compiled from extensive research, looks at the future for small law firms ahead of the implementation of the Legal Services Act, highlighting evidence of consumer demand for local, approachable, specialised legal services.
Law Firm: LexisNexis | Published: 27 April 2011 | Practice Area: Company Administration
Rating: 4 people found this useful
Promotion of pharma products in China - recent developments
Analysts have predicted that pharmaceutical sales in China, now the world’s third largest market, will increase by over a quarter to more than $50bn in 2011. DLA Piper reviews the latest changes in the country's codes of practice on the promotion of pharmaceutical products.
Law Firm: DLA Piper | Published: 08 March 2011 | Practice Area: Advertising and Marketing
Rating: 1 person found this useful
Advertising Standards Authority aims to limit competitor complaints
The Advertising Standards Authority (ASA) is set to carry out an internal review aimed at limiting the number of complaints lodged by companies about their rivals' adverts. Herbert Smith summarises the routes available to challenge adjudications and draws on case studies as examples.
Law Firm: Herbert Smith | Published: 04 March 2011 | Practice Area: Advertising and Marketing
Rating: 2 people found this useful
EU ruling confirms World Cup and Euros should be screened for free
EU Court confirms that the Football World Cup and European Championships should be shown for free in the UK. Taylor Wessing provides the facts and implications of the case.
Law Firm: Taylor Wessing | Published: 28 February 2011 | Practice Area: Cross-border: Commercial and International Trade
Rating: 2 people found this useful
Extension of the Advertising Standards Authority's digital remit
From 1 March 2011, the Advertising Standards Authority's digital remit will be extended to include advertisers' own marketing claims on their own websites and in other non-paid-for space under their control, such as social networking sites like Twitter and Facebook. Herbert Smith reports.
Law Firm: Herbert Smith | Published: 02 February 2011 | Practice Area: Advertising and Marketing
Rating: 6 people found this useful
Saudi Arabia Investment guide 2010
Doing business in Saudi Arabia can still seem daunting for those not familiar with its laws, customs and traditions. This guide from Herbert Smith talks you through the basics.
Law Firm: Herbert Smith | Published: 24 November 2010 | Practice Area: Sale and Supply of Goods and Services
Rating: 3 people found this useful
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