Legal briefings from the world's leading law firms
Advertising and Marketing
Found 42 legal briefings
Discount danger: how some price promotions are in breach of Government legislation
This briefing provides examples of promotional practices which go against Government guidance. Additionally, Shoosmiths uses the BIS Pricing Practices Guidance to outline some of the rules retailers should follow to avoid misleading consumers with their promotional campaigns.
Law Firm: Shoosmiths | Published: 16 May 2012 | Practice Area: Sale and Supply of Goods and Services
Rating: 
2 people found this useful
Beauty ads: make-up or fake-up?
The desire to look youthful sustains a multibillion-dollar industry. In this article, ENS's Gaelyn Scott outlines a number of cases where advertisers have fallen foul of the Advertising Standards Authorities in both the UK and South Africa for using digitally enhanced "before and after" photographs.
Law Firm: ENS (Edward Nathan Sonnenbergs) | Published: 25 April 2012 | Practice Area: Advertising and Marketing
Too good to be true? OFT clamps down on misleading promotional offers
The risk in adopting deal-led sales strategies was recently highlighted by the Office of Fair Trading in its action against the website, Groupon. Wragge & Co's brand and advertising team provide an overview of the case and points for retailers to consider in planning future campaigns.
Law Firm: Wragge & Co | Published: 11 April 2012 | Practice Area: Advertising and Marketing
Rating: 3 people found this useful
'Proximity marketing' - what is it and what are the risks and rewards?
The growth of smartphones has revitalised the potential of proximity marketing in a variety of public places. However, this briefing describes a number of issues the owners and operators of these spaces need to bear in mind if they are thinking of taking advantage of this technology.
Law Firm: Nabarro | Published: 14 March 2012 | Practice Area: Advertising and Marketing
Rating: 1 person found this useful
Brands - a company's most valuable asset
Brands serve a variety of functions including identifying origin and serving as a stamp of quality. This briefing outlines how these valuable intangible assets and other forms of intellectual property can perform various other functions which are financially beneficial to the brand proprietor.
Law Firm: ENS (Edward Nathan Sonnenbergs) | Published: 18 November 2011 | Practice Area: Advertising and Marketing
Rating: 3 people found this useful
One step closer to a new US advertising rule
The path to a new FINRA rule governing communications with the public moved closer to completion on 31 Oct 2011, when FINRA filed with the SEC a response to public comments. This briefing outline FINRA's revisions to the proposed rule and the next steps the fledging law needs to take.
Law Firm: Bingham McCutchen | Published: 16 November 2011 | Practice Area: Advertising and Marketing
TMT update - LinkedIn's listing, cloud music solutions and Ofcom’s penalty guidelines
This technology, media and telecoms update includes the latest legal and commercial developments, including the Government's revised proposals for the Patent Box, social networking site LinkedIn's New York listing, and Amazon, Google and Apple's new cloud music solutions.
Law Firm: Eversheds | Published: 20 July 2011 | Practice Area: E-Commerce
Rating: 1 person found this useful
B4 u txt: will your text message ads lead to a class action lawsuit?
Companies nationwide are facing litigation over the use of text messages as part of their advertising campaigns. As text messaging spreads, DLA Piper looks at the statutory framework that governs advertising through text messages.
Law Firm: DLA Piper | Published: 02 May 2011 | Practice Area: Advertising and Marketing
Rating: 2 people found this useful
The future of small law firms - jeopardy or opportunity?
This report, compiled from extensive research, looks at the future for small law firms ahead of the implementation of the Legal Services Act, highlighting evidence of consumer demand for local, approachable, specialised legal services.
Law Firm: LexisNexis | Published: 27 April 2011 | Practice Area: Company Administration
Rating: 4 people found this useful
Promotion of pharma products in China - recent developments
Analysts have predicted that pharmaceutical sales in China, now the world’s third largest market, will increase by over a quarter to more than $50bn in 2011. DLA Piper reviews the latest changes in the country's codes of practice on the promotion of pharmaceutical products.
Law Firm: DLA Piper | Published: 08 March 2011 | Practice Area: Advertising and Marketing
Rating: 1 person found this useful
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