Overview

A range of recent corporate crises - BP's Deepwater Horizon spill, phone hacking at the News of the World, and the banking crisis amongst others - can be seen as evidence of the importance of trust.

Business leaders note that companies with the trust of their customers, regulators and society are more likely to survive these types of crises and that, if a business found itself in crisis situation, behaving in a trustworthy fashion - recognising the problem, communicating openly and directly, allowing the response to be verified by an external party - is vital.

Compiled by Populus and DLA Piper, this report interviewed 51 business leaders between April and August 2011 to explore the issue of trust in a business context; how it can be lost and strategies to regain and maintain it.

To read the full report, click 'View Briefing'.