Overview

While creative marketing departments never tire of developing new forms of trademarks in addition to traditional
word marks and logos, legal systems often take a more conservative approach in protecting them. The new law explicitly recognises that non-traditional marks such as holograms, audio signals and combinations thereof may constitute a mark, provided they are capable of graphic representation. Previously this was uncertain and generated fierce discussions between right holders and their representatives on the one hand and the Romanian trademark office on the other.

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