Overview

Given the nature of the Internet today, it is clear that consideration should be given to the available alternatives to litigation where there is an issue with offensive content. This briefing from DLA Piper advises how individuals and organisations can pro-actively manage their reputations and brands online, including a thorough discussion of the following areas of advice:

• review the content host's terms and conditions;


• use existing reporting or dispute resolution mechanisms;


• be proactive with registration;


• be proactive with monitoring; and


• search engine optimisation.

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