Overview

Would you tell a stranger your name, date of birth, credit card number and address? What about the destination of your next business trip, your hotel and room number, the price of the room and your frequent flyer number? While you’re at it, why not share your spouse’s and children’s names and birthdays?

Millions of people do just that whenever they use web-based travel services. These increasingly popular services are frequently accessed through apps on smartphones that help users manage travel data like flight itineraries, hotel reservations and frequent flyer memberships, as well as information about business events. Well designed apps allow users to access all this data simply by touching the screen. The services are also conveniently equipped with reminder functions and route planning.

Combined with the personal information that the user enters during registration, an immense data pool is delivered right to the provider’s doorstep. No wonder these services are usually offered for free. The user is no longer the customer, but the merchandise. Do you really want a single provider to have uncontrolled access to all of this sensitive data?

To read more click ‘view briefing’.