Overview

Everyone has heard of Facebook, YouTube, and MySpace. These are just the tip of the iceberg. There are hundreds of social media sites with tens of millions of participants. And it’s not just individuals. Multinational companies and their CEOs are increasingly active in the social media space via blogs, Facebook fan pages, and YouTube channels.

Everyone is a user and, as with every new communication channel, including billboards, radio, television and the internet, there is both huge potential and huge potential risk. The speed of development in social media outstrips corporate risk management capability. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The Internet took four years to reach 50 million people. In less than nine months, Facebook added 100 million users.

Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximize the huge potential benefits of this revolution and protect against the inherent legal risks surrounding this phenomenon.

In this document, you will find practical guidance on the state of law in the following areas: advertising & marketing; commercial litigation; data privacy & security; employment practices; government contracts & investigations; insurance recovery; litigation, evidence & privilege; product liability; securities; and trademarks.

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