Overview

Online advertising comes in many guises: ads on search engine results pages, banner ads and email marketing, including spam, to name a few. For most people advertising is part and parcel of their online experience: sometimes useful, sometimes irritating, but perhaps most often ignored. However, there have been significant developments in online advertising recently which are causing debate among privacy professionals – particularly relating to behavioural or personalised internet advertising. Should those of us who are concerned about privacy really be cautious about embracing these new technologies?

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