Overview

Sponsorship is a huge part of making London 2012 a success, and the logos and several related words are heavily protected beyond the usual trademark laws by statutory measures. Whilst it is tempting for businesses to want to get involved and show their support, they should be careful not to breach the stringent rules.

In this briefing, Shoosmiths outlines what businesses should avoid in the run up to the games and the tough sanctions imposed on those who fall foul.

Click 'View Briefing' to read on.