Overview

From 1 March 2011, the Advertising Standards Authority's digital remit will be extended to include advertisers' own marketing claims on their own websites and in other non-paid-for space under their control, such as social networking sites like Twitter and Facebook.

The extended remit will apply to all sectors and all businesses and organisations which are operating from the UK, regardless of size, ensuring the same standards of consumer and business protection as in other media.

In this briefing, Herbert Smith takes a closer look.