Overview
This article focuses on the challenge of valuing, protecting and exploiting digital assets. After defining and categorising what exactly is meant by 'digital assets', the report looks at five key challenges facing law-makers and policy-makers, namely:
● valuing digital assets;
● getting the economics right;
● protecting third-party data;
● a fragmented legal framework;
● monetising online traffic.
Despite significant challenges, the report outlines how digital assets can be exploited profitably in the short-term, but longer-term potential will depend on whether more effective legal and commercial frameworks can be established.
To read the full article, click 'View Briefing'.
© Incisive Media Investments Limited 2012, Published by Incisive Financial Publishing Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 04252091 & 04252093.