Overview

Is facial recognition software the key to a great personal shopping experience or one step closer to a Big Brother state?
In the ongoing battle facing retailers, social media sites and others, facial recognition software is now at the leading edge as they fight to maintain brand loyalty and increase consumer spending.

The concept is simple: facial recognition technology enables individual faces to be identified from a crowd, allowing that individual to be treated in a particular way.

This briefing looks at how facial recognition software works, its uses and the law surrounding it.