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Legal Briefing
What 'unlimited' broadband really means
Practice Area: Systems
Sector: Information technology
Jurisdiction: England & Wales
Published: 07 November 2011
Law Firm: Field Fisher Waterhouse
Overview
Following an 8-month public consultation, the Committee of Advertising Practice has issued new guidance on the use in advertising of "unlimited" usage and "up to" claims for broadband speeds. The new guidance will take effect on 1 April 2012 and sets out CAP's recommended approach for ensuring that such claims do not fall foul of the "misleading advertising" sections of the broadcast and non-broadcast advertising codes. This briefing outlines the new internet speed definitions that advertisers must now abide by.
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